Devon Baker Naples, Florida  ·  Serving SWFL and remote

I build the software small service businesses can't buy.

Most owners are running their business across four or five tools that don't talk to each other. A booking form here, a quoting tool there, texts on someone's phone, jobs in a spreadsheet. Leads go quiet and nobody notices until the customer books somebody else.

I build the one place it all lives. It can pull from the tools you already pay for, or replace them outright — most owners end up somewhere in between, and it's cheaper than the four subscriptions either way.

Why me

I ran the business before I built the tool.

I owned a mobile detailing company in Naples for four years. Before that I managed the office and operations for a limousine company here, two years of dispatch, bookings and drivers. Most recently I was general manager of a pressure washing company in Collier and Lee County.

So I've quoted the jobs, taken the calls, built the schedule, and watched good leads die in a tab nobody opened. I built software for those businesses because I needed it, not because somebody handed me a spec.

That's the difference you're paying for. I already know what a work order is, why the crew won't use an app with nine required fields, and which of your problems are actually software problems. Most of them aren't.

Case study

Imperial Pressure Cleaning

A family-owned exterior cleaning company operating in Collier and Lee County since 2012. Leads arrived through a website form, phone calls, Google, and repeat customers. Quotes lived in one system, work orders in another, reviews in a third. Answering "what's happening right now?" meant opening four dashboards and guessing.

Role
General manager, built it
Scope
Aggregator, then the system itself
Status
Ran in production

It started as a single view over the existing tools. Website form submissions arrived by webhook, the quoting and work-order systems were read on a schedule, reviews came in through the Google Business Profile API, and addresses were geocoded so everything landed on a map.

Then it kept going. Once every lead was in one database, it made no sense to keep bouncing out to other software to act on them. It grew its own records, its own quoting, its own day-to-day workflow — and became the screen the business actually ran on rather than a dashboard about it.

Cloudflare Workers Cloudflare Pages D1 and KV Webhook ingestion Google OAuth Google Business Profile API Scheduled sync daemon Geocoding

Client data isn't shown publicly. The demo below runs the same architecture on a business of my own.

Premier Mobile Detailing — a working demo

The detailing company I ran for four years, rebuilt as the tool I wish I'd had at the time. Real branding, real menu pricing. Search a customer, pick which of their vehicles it's for, and every package price changes with it. Build a quote, walk the day's route, reply to a review.

Open the demo
Scope

What I build, and what I won't pretend is easy.

Straightforward

  • Website form capture. Jotform, Typeform, Squarespace, WordPress — anything with a webhook.
  • Email-notified leads. One forwarding address catches Angi, Thumbtack, Yelp, and your own form in a single adapter.
  • Google reviews. Pulled in automatically, unanswered ones flagged.
  • Facebook and Instagram lead ads. Webhook, same day.
  • Job and customer views. Map, schedule, history, whatever you actually look at.

Costs more, or I'd say no

  • Automatic call capture. Needs a phone system with an API. Real monthly cost and a number migration. I'd start you with a ten-second manual log instead.
  • Tools with no API. Some vendors lock you out. I'll tell you before you pay me, not after.
  • Migrating years of old records. Possible, but it's its own project and usually not worth what it costs. Start clean, keep the old system readable.
  • Anything your team won't use. If it adds work to a crew's day, it dies in a month.
Process

How it goes.

A call, no pitch

Twenty minutes. You walk me through your tools and where things fall through. Half the time I'll tell you a setting change fixes it and you owe me nothing.

A fixed price, in writing

I scope it, you get one number and a date. No hourly meter, no surprise invoice.

Something you can click in about a week

Not a mockup — the real thing, with your real data in it. You use it, tell me what's wrong, I fix it.

Handoff, or I stick around

It's yours either way. If you'd rather not think about it, I maintain it monthly.

Pricing

What it costs.

Fixed price, agreed before I start. If scope grows, we talk before anything gets built.

First build $1,500 – $3,500

One place to see every lead, job, and review, connected to the tools you already use. Usually a week or two.

Ongoing $300 – $800 / month

Optional. I keep it running, fix what breaks when a vendor changes something, and build the small things you think of once you're using it. Cancel whenever.

Just tell me what's wrong Free

The first call. Sometimes the answer is that you don't need me.

Tell me where things are falling through.

What tools you're running, and the last time a lead went cold because nobody saw it. That's usually enough for me to tell you whether this is worth doing.